Monday, December 13, 2010

New Store Celebrates Region as a Destination

Glens Falls, New York Nine : authentic goods, located at 166 Glen Street between Tyrer Gallery and The Chocolate Mill, celebrates Glens Falls and the Adirondacks. The shop is thematically outfitted to honor all the area has offered through the years. The name, "Nine," is actually a nod to the historic route that ran through small towns as the only way to vacation spots in the North Country.

Locally designed and produced apparel, vintage travel posters of favorite destinations, paper goods, jewelry and crafts by regional artisans, as well as specialty items with a nostalgic twist will contribute to the shop's focus on the area.

Nine is the result of a partnership between two established downtown Glens Falls businesses, the Davidson Brothers Brewing and Trampoline Design. The two have worked together to successfully rebrand the Brewpub NORI Award Best Logo Design, June, 2008, website listed as one of 45 best by Creativefan.com, October 2010).

"Trampoline has had great success creating merchandise for sale in markets like Alta, Utah and Yakima, Washington," explained Derek Slayton, a principal at Trampoline and partner at Nine.

"The retail aspect of the Davidson Brothers business was something that we wanted to grow and was easy for us to shift just a few doors down," shared Rick Davidson, founder of Davidson with his brother John Davidson, and partner at Nine. "By making this move we are able to o er more than ever before."

"As our distribution expands into Albany and Rensselaer counties, our roots become even more central to the Davidson Brothers story," adds John Davidson. "Everyone we talk to is interested in Glens Falls—Downtown or out of town, they want to know more."

"Building a retail store with the advantage of an established brand like Davidson Brothers gave us momentum and direction. There are also relationships with other Trampoline clients like West Mountain and brands like LYK, which provide great material. Our own agency was founded on the belief that Glens Falls and the outlying communities had every bit as much charm, potential and worthiness as other destinations. To use our skills to promote the place we live and work is just fun, ideally that will be an infectious thing," said Amanda Magee, an owner at both Trampoline and Nine.

The store intends to share similar hours with downtown businesses and restaurants to continue to strengthen Glens Falls as a destination for shopping, dining and entertainment. A website is in the works and the o cial open date is in Friday, December 10th, at 5pm. Also slated to occur in December is the move of Trampoline Design from its current location at 196 Glen Street to occupy the space above Nine's retail location.

The transformation of the Nine retail space as well as a peek at some of the merchandise is viewable at the Nine Authentic Goods Facebook page.

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